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9

To whom?

Audience

Goal

Build a common space

#strangers
#privacy
#sensitive data
Recommendation

Keep a balance between a sufficient level of disclosed information and privacy preferences for sensitive data when sharing with strangers

Example
Airbnb

Over 40% of exchanges in "sharing economy" services happen between strangers

9

To whom?

Audience

Goal

Build a common space

Recommendation

Keep a balance between a sufficient level of disclosed information and privacy preferences for sensitive data when sharing with strangers

Example
Airbnb

Over 40% of exchanges in "sharing economy" services happen between strangers

#strangers
#privacy
#sensitive data

Audience theme addresses the question “To whom is the content being shared?” — the recipients of the shared content. The various audiences include individuals, family members, friends, known or unknown groups of people.