Sharing Economy Design Cards

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8

To whom?

Audience

Goal

Reduce complexity

#disclosures

#grouping

#audience management

Recommendation

Develop the audience management tools to reach different circles

Example

Google +

Allow self-presentation for different communities and circles, such as friends and family, communities of interest, and strangers

8

To whom?

Audience

Goal

Reduce complexity

Recommendation

Develop the audience management tools to reach different circles

Example

Google +

Allow self-presentation for different communities and circles, such as friends and family, communities of interest, and strangers

#disclosures

#grouping

#audience management

Audience theme addresses the question “To whom is the content being shared?” — the recipients of the shared content. The various audiences include individuals, family members, friends, known or unknown groups of people.

Sharing Economy Card 8

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