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24

How?

User Experience

Goal

Build a common space

#engagement
#indebtedness
Recommendation

Redirect feelings of indebtedness towards positive and participatory outcomes

Example
Wikipedia

Users may feel indebted after an exchange (especially in non-monetary transactions) owing to social norms, emphasize social benefits of sharing

24

How?

User Experience

Goal

Build a common space

Recommendation

Redirect feelings of indebtedness towards positive and participatory outcomes

Example
Wikipedia

Users may feel indebted after an exchange (especially in non-monetary transactions) owing to social norms, emphasize social benefits of sharing

#engagement
#indebtedness

User Experience theme draws on the relations among a service, the user, and a context where sharing takes place. This theme aims to provide pleasurable interaction and reduce complexity of a sharing service.