Sharing Economy Design Cards

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15

Why?

Motivations

Goal

Reach out and engage your community

#user role

#advertising

#engagement

Recommendation

Encourage users to participate in diverse ways

Example

Couchsurfing

Getting people on board is one of the main challenges when creating a new service; buyers can also act as sellers, hosts can become guests

15

Why?

Motivations

Goal

Reach out and engage your community

Recommendation

Encourage users to participate in diverse ways

Example

Couchsurfing

Getting people on board is one of the main challenges when creating a new service; buyers can also act as sellers, hosts can become guests

#user role

#advertising

#engagement

Motivations theme looked into “Why is the Content being shared?“ Motivations drive people to share. These can span from utilitarian needs to altruistic activities, as well can be driven by reciprocity.

Sharing Economy Card 15

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