Sharing Economy Design Cards

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14

Why?

Motivations

Goal

Reach out and engage your community

#reciprocity

#advertising

Recommendation

Emphasize reciprocity to drive sharing

Example

Couchsurfing

Social influence affects sharing behavior, reciprocity is the common example of social influence

14

Why?

Motivations

Goal

Reach out and engage your community

Recommendation

Emphasize reciprocity to drive sharing

Example

Couchsurfing

Social influence affects sharing behavior, reciprocity is the common example of social influence

#reciprocity

#advertising

Motivations theme looked into “Why is the Content being shared?“ Motivations drive people to share. These can span from utilitarian needs to altruistic activities, as well can be driven by reciprocity.

Sharing Economy Card 14

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