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13

Why?

Motivations

Goal

Reach out and engage your community

#promoting
#social relationships
Recommendation

Create and maintain social relationships

Example
Couchsurfing

10% of the users that engage in physical sharing seeks to create new connections and maintain existing ones

13

Why?

Motivations

Goal

Reach out and engage your community

Recommendation

Create and maintain social relationships

Example
Couchsurfing

10% of the users that engage in physical sharing seeks to create new connections and maintain existing ones

#promoting
#social relationships

Motivations theme looked into “Why is the Content being shared?“ Motivations drive people to share. These can span from utilitarian needs to altruistic activities, as well can be driven by reciprocity.