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12

Why?

Motivations

Goal

Reach out and engage your community

#advertising
#self-development
#society enrichment
Recommendation

Describe the opportunities that lead to self-development and society enrichment

Example
Couchsurfing

Almost 30% of people using physical sharing services wants to become a better person or to make the world a better place

12

Why?

Motivations

Goal

Reach out and engage your community

Recommendation

Describe the opportunities that lead to self-development and society enrichment

Example
Couchsurfing

Almost 30% of people using physical sharing services wants to become a better person or to make the world a better place

#advertising
#self-development
#society enrichment

Motivations theme looked into “Why is the Content being shared?“ Motivations drive people to share. These can span from utilitarian needs to altruistic activities, as well can be driven by reciprocity.