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10

To whom?

Audience

Goal

Build a common space

#individuals
#groups
Recommendation

Put emphasis on 1 to 1 sharing arrangements without compromising group sharing

Example
Couchsurfing

Over 70% of exchanges in "sharing economy" services takes place among two individuals, the rest among groups

10

To whom?

Audience

Goal

Build a common space

Recommendation

Put emphasis on 1 to 1 sharing arrangements without compromising group sharing

Example
Couchsurfing

Over 70% of exchanges in "sharing economy" services takes place among two individuals, the rest among groups

#individuals
#groups

Audience theme addresses the question “To whom is the content being shared?” — the recipients of the shared content. The various audiences include individuals, family members, friends, known or unknown groups of people.